PROJECT JUST CO-FOUNDERS, NATALIE GRILLON & SHAHD ALSHEHAIL

OUR STORY

• • •

Natalie was visiting Shahd in India in the spring of 2013.

They were Global Fellows with Acumen, a non-profit, impact investing fund. While both grew up with a love of fashion, each had witnessed the injustices of poverty abroad and were drawn to careers in civil service and impact.

Natalie was working for a cotton company in Uganda. She saw the immense value in the improved livelihoods of farmers but was shocked their story was not communicated to the end shopper. Wouldn’t you want to know your t-shirt was that awesome?

They traded ideas over a meal: how can we tell the story behind our clothing? Can we empower the farmer, the worker, and the person buying the clothes by connecting them? Can we help an industry, which celebrates identity and beauty, extend that purpose all the way to the garment worker and farmer?

A month later Rana Plaza collapsed.

Not knowing if the cotton the farmers grew ended up in that factory nor if the shirts they had put on that morning had been produced in that factory, they realized that they were wearing injustice on their backs.

OUR MISSION

• • •

We started Project JUST because we believe that real change can happen through the accumulation of the thoughtful choices you make every day.

With no information, consumers continue to buy fast fashion; incentives stay misaligned; more fast fashion is made; abuses continue. Informed and empowered consumers have the power to transform the fashion industry to an ethical and sustainable one with each purchase.

We believe in true beauty, beauty that transcends the aesthetics of an item and extends to a beautiful story behind it. Our mission is to transform the fashion industry into a transparent, accountable and sustainable system that celebrates the stories, the people and the resources behind the clothing.

Help us change the status quo.

TEAM

NATALIE GRILLON

Co-Founder & CEO
Hypochondriac, Adventurer, Dog-lover

Closet Staples: Goodwill, Housing Works (thrift in NYC), Martha’s Vineyard Thirft Store, Reformation, my parents and my boyfriend’s closets

Spirit Animal: Goldendoodle

⏰ 🌎 : EST | New York

SHAHD ALSHEHAIL

Co-Founder, Board Member
Yogi, Food-lover, Nomad

Closet Staples: Naeema AlShuhail, vintage pieces from my aunt’s closet

Spirit Animal: Camel

⏰ 🌍 : GST | Dubai

RHEA RAKSHIT

Chief Product Officer
Foodie, Idealist, Curious George

Closet Staples: Kowtow, bhane, Housing Works (and lots of thrift!)

Spirit Animal: Red Panda

⏰ 🌏 : IST | Mumbai

JACINTA FITZGERALD

Head of Research
Knowledge Seeker, Connector, Adventurer

Closet Staples: Slow fashion: I have a few key items that I circulate

Spirit Animal: Eagle (freedom, vision, courage)

⏰ 🌏 : NZST | Wellington

KATIE SHAW

Lead Researcher
Inquisitive, Sociable, Lover of musicals

Closet Staples: People Tree, comfy jeans & trainers (Vejas are my current favourites), hand-me-downs from my big sister

Spirit Animal: Penguin

⏰ 🌏 : CDMX | Guanajuato

CHELSEA ST. CLAIR

Digital Strategist
Brand Strategist at Arnold

Closet Staples: Oversized sweaters, sturdy jeans and a lot of dresses!

Spirit Animal: Black Cat

⏰ 🌎 : EST | Boston

WILLIAM ROSSI

Ambassador Program Lead
Director of Sustainability at FIT Student Government Association
Optimist, Adventurer, Advocate

Closet Staples: Everlane 🙌 I also thrift a lot! Style = Recycled 90s Teen

Spirit Animal: North West dealing with paparazzi or a pug in a doggie stroller

⏰ 🌎 : EST | New York

STEPHANIE HUNSUCKER

Ambassador Program Lead
Director of Student Advocacy at FIT Student Government Association
Plant Eater, Environmentalist, Dog Enthusiast

Closet Staples: thrift stores and mom’s closet!

Spirit Animal: Probably my dog/child/girlfriend Ella

⏰ 🌎 : EST | New York

SHOSHANNA FISCHHOFF

Brand & Content Advisor
Founder of SF STORY LAB
Goofball, Dreamer, Investigator

Closet Staples: VillageLuxe (shared closet community), vintage, Joomi Lim, Terra New York, Marni, Stella McCartney, Sequence Collection + many more

Spirit Animal: Unicorn

⏰ 🌎 : EST | New York

MEGAN O’MALLEY

Research Advisor
Founder at Walk Sew Good
Weirdo, Unique, Nerd

Closet Staples: Dorsu, Sister Studios, Beekeeper Parade, Alas, Reformation, Christy Dawn

Spirit Animal: Whale Shark

⏰ 🌏 : AEST | Melbourne

MEHRAD YAGHMAI

Technical Advisor
Innovation Architect at Sahem + Managing Founder at Power of Art
Entrepreneur, Globetrotter, Innovator

Closet Staples: El Ganso, Ted Baker, Reiss

Spirit Animal: Crow

⏰ 🌍 : GST | Dubai

NOUF ALRASHED

Creative Advisor

⏰ 🌍 : GMT | London

CATHERINE TRAN

Research Volunteer
Materials Engineer In-Training
Citizen of the Planet, Lifelong Learner, Shutterbug

Closet Staples: are hand-me-downs still in?

Spirit Animal: Pottermore tells me Salmon is my Patronus

⏰ 🌎 : UTC | Toronto

ALMA AL FARISI

Research Volunteer
Founder of Kawula Muda + Fashion Marketing Lecturer in Jakarta
Potterhead, Designer, Amateur Cook

Closet Staples: Stone and Cloth

Spirit Animal: King Louis the orangutan from Jungle Book

⏰ 🌏 : IWTZ | Jakarta

ADVISORS

SHAIZA RIZAVI

Gilder, Gagnon, Howe & Co.

CONTACT US + GET INVOLVED

40 WORTH STREET, SUITE 303, NEW YORK, NY 10013
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