DATA

THE PROS:

In 2014, Aerie launched the Aerie REAL campaign for the brand’s Spring 2014 line. Photographs of the line featured un-retouched models.

Since 2010 Aerie has partnered with Bright Pink, the only national nonprofit that fights breast and ovarian cancer in young women by focusing on early detection and prevention education. In October of 2013 Aerie launched the Show Your Support campaign to show the brand’s alliance with Bright Pink by unveiling a limited edition “Bridget” Bra, sales of which went directly to the Bright Pink program. For a $5 donation customers received a Bright Pink nail polish gift and could choose to round up their purchases donating directly to the program. Collectively this campaign helped to raise more than $250,000 and an additional $25,000 in Canadian stores.

THE CONS:

Aerie does not communicate any brand-specific social or environmental supply chain practices.

Aerie received an overall score of 4.7/10 from Good Guide and a fair rating. This company’s environmental policies, practices and performance place it among the worst 50% of companies rated by GoodGuide.

/ American Eagle Outfitters Inc. is a subsidiary of Retail Ventures.

/ American Eagle Outfitters Inc. operates under the American Eagle Outfitters and Aerie for American Eagle Outfitters brands.

/ As of January 31, 2015, American Eagle Outfitters Inc. operated 101 Aerie stand-alone stores.

/ Aerie retails online.

 

/ It is unclear if American Eagle Outfitters Inc., the parent company of Aerie, can trace its entire supply chain.

/ American Eagle Inc., the parent company of Aerie, publicly shares a list of countries in which its suppliers are located, however it is unclear what tiers of the supply chain this list applies to.

American Eagle Inc. does not share a public list of supplier names and addresses.

/ Aerie does not communicate any brand-specific social supply chain practices, for more information on supply chain practices visit the American Eagle Outfitters page.

/ American Eagle Outfitters Inc., the parent company of Aerie, has a publicly available code of conduct, however we don’t have any information on what levels of the supply chain this code applies to.

/ In 2012, American Eagle Outfitters, the parent company off Aerie, worked with 176 apparel factories and of those factories, 130 received at least one inspection. 42 of the factories that were not audited were not active partners for the whole year. We don’t have any further information on the number of factories American Eagle Outfitters worked with since 2012.

/ Aerie received a 5.0/10 score from Good Guide for its society category. This company’s social policies, practices and performance place it among the best 50% of companies rated by GoodGuide.

 

/ Aerie does not communicate any brand-specific environmental supply chain practices, for more information on supply chain practices visit the American Eagle Outfitters page.

/ Aerie received a 4.4/10 score from Good Guide for its environment category. This company’s environmental policies, practices and performance place it among the worst 50% of companies rated by GoodGuide.

 

/ Aerie does not communicate any brand specific goals or targets. For a full list of American Eagle Outfitters’ goals, visit the American Eagle Outfitters page.

/ By the end of 2017, American Eagle Outfitters, the parent company of Aerie, aims to achieve a 20% reduction in carbon dioxide emissions, below the 2012 baseline of 0.014 CO2e mt/square foot which would amount to 0.011 CO2e mt/sf.

/ American Eagle Outfitters, the parent company of Aerie, became a member of the Better Cotton Initiative (BCI) in 2015 and works with the initiative to support more sustainably produced cotton – using less water and pesticides. AEO reports that it is working with the brand’s cotton mills to begin to incorporate Better Cotton into their supply chain.

 

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/ Since 2010 Aerie has partnered with Bright Pink, the only national nonprofit that fights breast and ovarian cancer in young women by focusing on early detection and prevention education. In October of 2013 Aerie launched the Show Your Support campaign to show the brand’s alliance with Bright Pink by unveiling a limited edition “Bridget” Bra, sales of which went directly to the Bright Pink program. For a $5 donation customers received a Bright Pink nail polish gift and could choose to round up their purchases donating directly to the program. Collectively this campaign helped to raise more than $250,000 and an additional $25,000 in Canadian stores.

/ Aerie sells a limited edition NEDA tee and 100% of sales of this tee go to NEDA, a non-profit that supports individuals & families affected by eating disorders.

/ American Eagle Outfitters Inc. is a publicly traded company.

/ IIn 2014, the American Eagle Outfitters CEO, Jay L. Schottenstein, earned $3,792,675 in total compensation.

/ We don’t have information on the leadership team at Aerie.

/ In 2014, Aerie launched the Aerie REAL campaign for the brand’s Spring 2014 line. Photographs of the line featured un-retouched models.

/ In January 2016, Refinery29 reported that Aerie had cast Barbie Ferreira, a plus size model as the face of its latest REAL campaign collection.

 

/ Aerie does not communicate any brand-specific supply chain innovations, for a full list of American Eagle Outfitters’ innovations visit the American Eagle Outfitters page.

VOICES

JENNY ALTMAN | TIME

“The models in the “Aerie Real” campaign are obviously still young, beautiful and very thin — Aerie hasn’t overthrown the system — but “imperfections” (tattoos, beauty marks, lines, dimples, fat, puckering and slight stretch marks) are clearly on display.”  – 1/18/2014

 


GABRIEL BELL | NYLON

“It’s one thing to look at beautiful clothes on a beautiful woman. It’s a whole different thing altogether when looking at beautiful clothes on a beautiful woman has the potential to make the viewer feel beautiful as well. Good work, all.” – 1/21/2016

 

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