DATA

THE PROS:

Shoppers can purchase jackets from Better World Fashion in two ways:

  • The shopper can choose to purchase the leather jacket and the brand will buy back the jacket once it is no longer in use. Better World Fashion will also give the customer a 50% discount off their next purchase.
  • The shopper can lease jackets by paying a monthly leasing fee. The shopper can return the jacket and receive a new one twice every 18 months or more than twice at an additional cost.

Better World Fashion sources its leather from second hand clothing that is donated to NGOs based in Denmark. The brand reports that sourcing in this way reduces the flow of cheap clothing reaching markets in Africa where these imports can harm the local clothing and textile industries. Better World Fashion states that it will never sell products that are made from new materials.

Better World Fashion’s storytelling system allows its customers to add events to a jacket’s story, meaning that once the jacket is returned to the brand and resold, the next owner can read about and add to the jacket’s story. Each owner becomes part of the garment’s journey. The system is still under development but the web-app will allow users to sign in using their jacket’s unique ID code. The brand aims to add pictures and stories from each tailor producing the Better World Fashion jackets to the individual story of the jackets.

THE CONS:

Better World Fashion does not currently monitor the environmental impacts of its supply chain.

 

/ Better World Fashion states that it has adopted a circular economy business model.

/ Shoppers can purchase jackets from Better World Fashion in two ways:

  • The shopper can choose to purchase the leather jacket and the brand will buy back the jacket once it is no longer in use. Better World Fashion will also give the customer a 50% discount off their next purchase.
  • The shopper can lease jackets by paying a monthly leasing fee. The shopper can return the jacket and receive a new one twice every 18 months or more than twice at an additional cost.

/ The brand estimates that its workers can produce 2.5 jackets a day.

/ Better World Fashion estimates that it will manufacture 6,000 jackets annually.

/ The brand plans to release one or two new designs each year. Each of the designs will be produced in three different editions (loved, worn and wasted) depending on how “reused” the design looks.

/ Better World Fashion states that its production is located in Poland. The brand aimed to source from suppliers as close to Denmark, where its head offices are located, as possible.

/ The brand sources zippers and other metals from YKK, a Japanese group of manufacturing companies.

/ Better World Fashion sources its lining from a supplier in China.

/ Better World Fashion sources its leather from second hand clothing that is donated to NGOs based in Denmark. The brand reports that sourcing in this way reduces the flow of cheap clothing reaching markets in Africa where these imports can harm the local clothing and textile industries.

/ The brand does not communicate the social impact of its supply chain.

/ Better World Fashion sources its leather from second hand clothing that is donated to NGOs based in Denmark. The brand reports that sourcing in this way reduces the flow of cheap clothing reaching markets in Africa where these imports can harm the local clothing and textile industries.

/ Better World Fashion states that it is building close relationships with a small number of suppliers.

/ Better World Fashion reports that it will visit and audit the suppliers and factory it works with biannually. The brand aims to encourage its suppliers to raise their standards in relation to wages and worker conditions.

/ The brand states that it deliberately selected its main supplier because it is located in close proximity to Denmark and within the European Union, which has higher minimum labour standards than other parts of the world.

/ Better World Fashion has developed a vendor code of conduct that the brand states includes a zero tolerance towards: child labor, human trafficking and slavery, discrimination and physical/sexual/psychological abuse. The code of conduct can be accessed here.

/ The brand reports that an initial life cycle analysis conducted by Aalborg University has shown that each Better World Fashion jacket reduces the environmental impact by:

  • 17kg CO2
  • 4kg chemicals
  • 340L water
  • 6kg toxic waste

/ Better World Fashion states that it only uses recycled materials in its jackets, including the leather, lining and zippers.

/ The brand reports that it doesn’t use any chemicals in production.

/ Better World Fashion repairs its leather jackets for free.

/ Better World Fashion does not currently monitor the environmental impacts of its supply chain, however the brand intends to monitor this in the future and disclose it on the Better World Fashion webpage.

/ The brand reports that its mission is to create a better world through innovation and develop durable sustainable alternatives to the existing linear business model within the textile industry.

/ Better World Fashion states that it wants to “reset” the textile industry. The brand wants to offer the consumer all the benefits of the “fast fashion” culture without any of the drawbacks.

/ Better World Fashion intends to share pictures and stories from the factory it works with on its website.

/ Better World Fashion intends to collect scrap materials generated in production and reuse them to make iPhone covers and bags.

/ Better World Fashion states that it will never sell products that are made from new materials.

 

/ Better World Fashion is involved in a project headed by Aalborg University called Sustainable Production 3.0. Through this initiative the brand shares its insights and learnings with other companies that are focused on improving their sustainability.

/ The brand participates in a local sustainable development network where it shares its knowledge and learnings from building a closed loop business.

/ Better World Fashion sources its leather from second hand clothing that is donated to NGOs based in Denmark.

/ The brand’s 3 co-founders are currently not being paid for their work.

/ There are no reported management scandals or issues.

 

/ Better World Fashion states that it has adopted a circular economy business model.

/ Shoppers can purchase jackets from Better World Fashion in two ways:

  • The shopper can choose to purchase the leather jacket and the brand will buy back the jacket once it is no longer in use. Better World Fashion will also give the customer a 50% discount off their next purchase.
  • The shopper can lease jackets by paying a monthly leasing fee. The shopper can return the jacket and receive a new style twice every 18 months or more than twice at an additional cost.

/ Better World Fashion sources its leather from second hand clothing that is donated to NGOs. The brand reports that sourcing in this way reduces the flow of cheap clothing reaching markets in Africa where these imports can harm the local clothing and textile industries.

/ Better World Fashion’s storytelling system allows its customers to add events to a jacket’s story, meaning that once the jacket is returned to the brand and resold, the next owner can read about and add to the jacket’s story. Each owner becomes part of the garment’s journey. The system is still under development but the web-app will allow users to sign in using their jacket’s unique ID code. The brand aims to add pictures and stories from each tailor producing the Better World Fashion jackets to the individual story of the jackets.

/ The brand has designed a reusable packaging material that can be reused up to 5-7 times. No tape is used. When Better World Fashion ships the leased jacket to the customer they can return the old jacket in the same packaging. The packaging is then used for the next customer.

VOICES

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