DATA

THE PROS:

Imogene + Willie states that its denim jeans are and always will be made in the USA.

Selvedge denim, woven on a shuttle loom from Cone Mills USA, is used to make Imogene + Willie jeans.

The brand offer a 1-year limited repair warranty services for all Imogene + Willie jeans purchased at its own stores. Repairs on rivets, loose threads, and buttons are complimentary for the life of the jean.

THE CONS:

It is unclear if the Imogene + Willie can trace its entire supply chain.

We don’t have any information on how Imogene + Willie monitors the environmental practices of its supply chain.

/ Imogene + Willie was founded in 2009, by Carrie and Matt Eddmenson, establishing its first store in a converted gas station in Nashville, Tennessee.

/ Imogene + Willie has 2 stores in the USA, in Nashville and Portland.

/ In November 2012, Fashionista reported that Imogene + Willie had 18 employees; we have no further information about how many employees the brand currently has.

/ We don’t have any information on how many suppliers Imogene + Willie uses.

/ It is unclear if Imogene + Willie can trace its entire supply chain.

/ The brand states that its denim jeans are and always will be made in the USA.

/ Imogene + Willie makes some of its T shirts in the USA from US fabric

/ Imogene + Willie uses selvedge denim woven on a shuttle loom from Cone Mills USA in some of its styles.

/ In the early days, Imogene + Willie’s jeans were designed and made at its Nashville workshop by a husband and wife pattern-maker/sewer team, who could sew a pair of jeans in 20 minutes. The brand now makes its jeans at factories around the US.

/ The brand does not have a publicly available policy against the use of unauthorised subcontracting, or any information about a system for basing sourcing decisions on supplier labour conditions.

/ Imogene + Willie states that  its denim jeans are and always will be made in the USA.

/ Imogene + Willie does not publicly share any policy banning the practice of sandblasting.

/ We don’t have any information on how Imogene + Willie monitors its supply chain.

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/ The brand offers a 1-year limited repair warranty service for all Imogene + Willie jeans purchased at its own stores. Repairs on rivets, loose threads, and buttons are complimentary for the life of the jean.

/ Imogene + Willie has a special line called One-of-a-Kind, hand-picked clothes, accessories and objects found in antique shops and markets.

/ Imogene + Willie reports that all of its denim washes, stretch blends and tops for men and women are rinsed for shrinkage. We have no further information on this process.

/ Imogene + Willie states that customers should wear its denim often, and wash not so often, and shares a wash and care guide on its website.

/ We don’t have any information on how Imogene + Willie monitors the environmental practices of its supply chain.

/ Imogene + Willie does not share any goals regarding how it is working to improve environmental and social conditions in its supply chain. Do you know of any?

/ In the beginning, Imogene + Willie’s vision was that its Nashville gas station store would become a destination for lovers of good denim.

 

/ Imogene + Willie shares the story of how it started in a video on its website.

/ The brand runs a Supper & Song evening semi monthly in the warmer months in the backyard of its Nashville store, the event is open to the public.

/ We don’t have any information on any corporate social responsibility initiatives Imogene + Willie is a part of.

/ We don’t have any information on who the CEO is, or how much they made in the last financial year.

/ On 20 January 2015, Nashville Post reported that a lawsuit had been filed in the US District Court against Imogene + Willie owners Matt and Carrie Eddmenson by a former investor, alleging breach of contract, for failure to make payment on a loan.

 

/ Imogene + Willie states that its denim jeans are and always will be made in the USA.

/ For its Love Fades campaign Imogene + Willie paired with photographer Joshua Black Wilkins to create a visual archive of its customers and their jeans.

VOICES

MAXINE BEDAT & SORAYA DARABI | TIME

“They believe in using the best denim that’s sewn together in Greensboro, N.C. at one of the four remaining denim manufacturing mills in the country. And they believe in putting a lot of heart and soul into every pair of denim that they sell.” – 08/28/2013


 

IMOGENE + WILLIE WEBSITE

“Every fit and every wash is the result of the people who have walked through our doors. Imogene + Willie will forever be shaped by the people around it.”