DATA

THE PROS:

Maiyet has partnered with the Gobi Revival Fun, the Botto Giuseppe, Cradle to Cradle and Mongolian cashmere herders to develop FAIR Mongolian Cashmere. This cashmere is Cradle to Cradle certified. Cradle to Cradle applies a strict systematic approach to production innovation by using five criteria to assess sustainability: safer materials, material reuse, renewable energy, water stewardship, and social fairness. Through the Fashion Positive Initiative, Cradle to Cradle assesses the full supply chain for Maiyet’s FAIR cashmere yarns.

Maiyet states that it celebrates and cultivates traditional design and culture by partnering with global artisans to incorporate handcrafted details into its collections.

Maiyet reports that it is deeply committed to forging partnerships with artisans that promote self-sufficiency and entrepreneurship in developing economies. The brand wants to provide the artisans it works with with greater access to market.

THE CONS:

We don’t have any information on whether or not the brand uses renewable energy at any stage of its supply chain, if the brand has measured its carbon footprint, and what the brand is doing to reduce its carbon footprint.

We don’t have any information on how Maiyet monitors its supply chain beyond its FAIR Mongolian Cashmere supply chain.

It is unclear if the brand can trace its entire supply chain.

/ Maiyet has 1 store and is sold at 45 stockists in the USA and internationally.

/ Maiyet releases 4 collections per year.

/ Buzzfile estimates that Maiyet generated $810,000 in annual revenues.

/ Buzzfile reports that the brand employs approximately 5 people at its New York location.

/ Maiyet reports that it has worked with artisans in places such as India, Indonesia, Italy, Kenya, Mongolia, Peru, Bolivia and Thailand.

/ The brand does not publicly disclose supplier names and addresses.

/ It is unclear if the brand can trace its entire supply chain.

/ Maiyet states that it celebrates and cultivates traditional design and culture by partnering with global artisans to incorporate handcrafted details into its collections.

/ Maiyet deploys customized training programs that allow its partners to create higher-quality, product and promote stability and prosperity in their communities.

/ The brand travelled to Mongolia to learn about the cashmere herders that Maiyet’s cashmere is sourced from, their craft and their traditions. Maiyet wanted to understand the challenges that the herders face and how the brand could help them to flourish. The brand learned of the threats facing the herders: goat mortalities were high due to infection and poor sanitation, and long and unpredictable winters made financial stability precarious. Maiyet partnered with the Gobi Revival Fund to develop and deploy a business plan to support the herding communities achieve greater financial security, healthier herds, and cashmere of high quality.

/ Maiyet contributes directly to the economic security of the Mongolian cashmere herders’ it sources from by placing cashmere orders before shearing and paying a 50% cash deposit up front. The brand reports that this money allows the communities to plan ahead for the harsh winter and festival seasons and eliminates the need for higher interest loans.

/ Maiyet entered into a strategic partnership with Nest at the Clinton Global Initiative Forum in 2011. Maiyet sources an array of textiles and jewelry from Nest artisans across multiple project sites

/ Maiyet has partnered with the Gobi Revival Fun, the Botto Giuseppe, Cradle to Cradle and Mongolian cashmere herders to develop FAIR Mongolian Cashmere. This cashmere is Cradle to Cradle Certified certified. Cradle to Cradle applies a strict systematic approach to production innovation by using five criteria to assess sustainability: safer materials, material reuse, renewable energy, water stewardship, and social fairness. Through the Fashion Positive Initiative, Cradle to Cradle Certified assesses the full supply chain for Maiyet’s FAIR cashmere yarns.

/ Maiyet visited Botto Giuseppe in Biella, Italy, a 4th generation, family owned and operated business. The brand reports that the business’s deep respect for natural resources has made the family a leader in conservation and sustainable production.

/ Maiyet’s pure cashmere yarn is dyed in accordance with Cradle to Cradle’s rigorous certification standards.

/ We don’t have any information on whether or not the brand uses renewable energy at any stage of its supply chain, if the brand has measured its carbon footprint, what the brand is doing to reduce its carbon footprint, if the brand has measured the water footprint of its supply chain, what the brand is doing to reduce its water footprint, what the brand is doing to ensure the proper treatment of water before it is returned to local waterways, and policies that are in place to limit the use of hazardous chemicals.

/ Maiyet will repair products within the first year of purchase. After this time, the brand states that it will coordinate repair through its network of professionals.

/ Maiyet partnered with Nest on the Varanasi Project, a project that aims to rescue and revive the 500 year-old silk weaving tradition in Varanasi, India. The project seeks to help hundreds of Varanasi artisans to reclaim their livelihoods through their own means by providing them the fair market access they need to compete with increasing cheap labor from the Far East. Addressing threats to product quality posed by working from home, a new atelier in Varanasi will safeguard textiles from the threats of rain and heat. As a community center, it will promote fair treatment of women and peace between Hindu and Muslim communities.

/ Maiyet reports that it is deeply committed to forging partnerships with artisans that promote self-sufficiency and entrepreneurship in developing economies. The brand wants to provide the artisans it works with with greater access to market.

/ In December 2015, Sourcing Journal reported on Maiyet’s efforts to create a sustainable cashmere supply chain. The article reported that Maiyet that the 100% cashmere yarn, which has achieved Cradle to Cradle’s bronze accreditation, is now on the market and will appear in Fashion Positive’s open-source materials library of certified “building blocks,” set to launch in 2016. Sourcing Journal stated that Maiyet is taking several steps towards reaching Cradle to Cradle’s gold certification, in particular the brand is focused on dyes.

/ In April, 2013, Business of Fashion spoke with Maiyet’s co-founder Paul van Zyle about how the company measures its social impact. Van Zyl said: “we track everything from when we start working with people, how much money we give to community, how many pieces we ordered, the improvement in the quality of the pieces, but also how many people are employed. We will measure these things over five years to see how much we’ve been able to steadily grow their business as a result of our initial investment.” We don’t have any further information on this. 

/ The brand subsidizes two health and sanitation programs that are based in the communities where the Mongolian cashmere herders that Maiyet sources from are based. These programs have subsidized the inoculation of 170,000 goats against disease and sanitization of 500 corrals. The brand reports that were the herders to do this themselves, it would cost them up to one quarter of their annual income. Maiyet states that improving these conditions extends the herds’ lifespans and lowers the risk of herders and their families contracting animal-borne illnesses. It also results in yields of a higher quality.

/ We don’t have any information on how much the CEO, Paul van Zyl, made in the last financial year.

/ There are no reported management scandals or issues.

/ In April 2014, The Sydney Morning Herald reported that co-founder Paul van Zyl was a human rights lawyer that worked to end apartheid in South Africa.

/ Maiyet has partnered with the Gobi Revival Fun, the Botto Giuseppe, Cradle to Cradle™ and Mongolian cashmere herders to develop FAIR Mongolian Cashmere. This cashmere is Cradle to Cradle Certified™ certified. Cradle to Cradle™ applies a strict systematic approach to production innovation by using five criteria to assess sustainability: safer materials, material reuse, renewable energy, water stewardship, and social fairness. Through the Fashion Positive Initiative, Cradle to Cradle Certified™ assesses the full supply chain for Maiyet’s FAIR cashmere yarns.

The brand travelled to Mongolia to learn about the cashmere herders that Maiyet’s cashmere is sourced from, their craft and their traditions. Maiyet wanted to understand the challenges that the herders face and how the brand could help them to flourish. The brand learned of the threats facing the herders: goat mortalities were high due to infection and poor sanitation, and long and unpredictable winters made financial stability precarious at best. Maiyet partnered with the Gobi Revival Fund to develop and deploy a business plan to support the herding communities achieve greater financial security, healthier herds, and cashmere of unsurpassed quality.

/ The brand subsidizes two health and sanitation programs that are based in the communities where the Mongolian cashmere herders that Maiyet sourced from are based. These programs have subsidized the inoculation of 170,000 goats against disease and sanitization of 500 corrals. The brand reports that were the herders to do this themselves, it would cost them up to one quarter of their annual income. Maiyet states that improving these conditions extends the herds’ lifespans and lowers the risk of herders and their families contracting animal-borne illnesses. They also result in yields of a higher quality.

/ Maiyet reports that it is deeply committed to forging partnerships with artisans that promote self-sufficiency and entrepreneurship in developing economies. The brand wants to provide the artisans it works with with greater access to market.

VOICES

LatestRevivalOLIVIA FLEMING | LATEST REVIVAL

“Recognized for celebrating rare artisanal skills from unexpected places, Maiyet has become synonymous with ornately detailed, yet achingly delicate, pieces that seek to elevate the next generation of master craftsmen from places such as Colombia, India, Indonesia, Italy, Kenya, Mongolia, and Peru.” – 11/30/2015

 


TheCutDANIELLA VITALE QUOTED BY ROBIN GIVHAN | THE CUT

“The customer responds to the product first. To our amazement, the Maiyet product was beautiful. They had really done their work on the sourcing, infrastructure, and relationship with these artisans and communities. It was evident in everything they presented.” – 2/9/2014

 


TheCut

ROBIN GIVHAN | THE CUT

“Of course, Maiyet’s artisanal model does not threaten the exploitative supply chains that deliver cheap textiles and garments to the developed world: The work of twelve groups of artisans, no matter how well paid, could never offset the downward pressure on wages that comes from those masses of bargain-obsessed customers. But with the help of Nest, the company is planning to expand its footprint, constructing a 30,000-square-foot silk-weaving facility in Varanasi, India, which will be able to produce thousands of meters of silk each year and will provide jobs for some of the tens of thousands of unemployed weavers.” – 2/9/2014

LAUREN HURST, DIRECTOR OF MARKETING

(as quoted in Sourcing Journal,12/1/2015)

The consumer goods industry, the fashion industry, impacts a massive global market. The supply chain, all the way down, is one of the most massive industries in the world. Our approach at this stage is to go with that tide and do what we can to make it better, to do it better from the start.”