DATA

Nudie Jeans has received our Seal of Approval  for Denim.

THE PROS:

All of Nudie Jeans’ suppliers are shown in the brand’s production guide as soon as production starts. Names, addresses and a description of the suppliers is visible on the website. Summaries of audit reports are also on the website. The brand states that the guide is a work in progress and is continually being updated.

The brand is part of a project to pay its share of living wages at Armstrong knitting mill in India. The program began in 2013. For all the employees to reach a living wage, it requires collaboration with the other brands sourcing from this supplier to pay their share. Today there are two additional brands who have join the initiative.

Nudie Jeans shares the names and addresses of repair stores. Nudie Jeans states that every pair of its jeans comes with a promise of free repairs. 21,331 pairs of worn Nudie Jeans denim were repaired at Nudie Jeans Repair Shops in 2015.

THE CONS:

We don’t have any information on if the brand uses renewable energy at any stage of its supply chain, if the brand has measured its greenhouse gas emissions for its supply chain, the scope of its greenhouse gas emissions measurements, and what the brand is doing to reduce its greenhouse gas emissions in its supply chain.

We don’t have any information on if the brand has measured its water use at any stage of the supply chain, and what the brand is doing to reduce its water use in its supply chain.

We don’t have any information on how the brand monitors the environmental practices of its supply chain.

/ Nudie Jeans has 4 collections per year, 2 main collections and 2 small injection collections. The main seasons are spring (35%) and autumn (50%), while summer (10%) and winter (15%) are smaller.

/ After the design phase, suppliers provide about 40 samples of each style. The sales team then take orders from retailers during the sales period. After this the final orders are placed at the suppliers. Lead times for samples and orders are decided in agreement with suppliers.

/ The brand shares descriptions of its first tier suppliers and subcontractors on its website. This includes a breakdown of the number of employees at each facility.

/ Nudie Jeans states that every pair of its jeans comes with a promise of free repairs.

/ In July 2015, the Guardian reported that Nudie Jeans had won the Eco Age Sustainable Style trophy for its ethical jeans.

/ Around 70% of Nudie Jeans’ garments are made in Europe.

/ All of Nudie Jeans’ suppliers are shown in the brand’s production guide as soon as production starts. Names, addresses and a description of the suppliers is visible on the website. Summaries of audit reports are also on the website. The brand states that the guide is a work in progress and is continually being updated.

/ It is unclear if the brand can trace its entire supply chain.

/ Nudie Jeans states it wants to be fully transparent, from cotton field to ready made garment.

/ In summer 2016, Nudie Jeans sourced its production from the following countries:

  • 55% from Italy
  • 26% from Tunisia
  • 7% from Portugal
  • 4% from Turkey
  • 3% from Sweden
  • 3% from India
  • 1.5% from Romania
  • 0.5% from Poland

/ Nudie Jeans has been a member of the Fair Wear Foundation since November 2009.

/ Nudie Jeans’ Fairtrade cotton is bought from Chetna Organic, an Indian non-governmental organization. Chetna Organic is working with small and marginal farmers to improve their livelihood possibilities through sustainable cotton farming.

/ Nudie Jeans reports that it pays its share of living wages to the workers involved in the manufacturing of the brand’s clothes in India. The brand is part of a project to pay its share of living wages at Armstrong knitting mill in India. The program began in 2013. For all the employees to reach a living wage, it requires collaboration with the other brands sourcing from this supplier to pay their share. Today there are two additional brands who have join the initiative.

/ In its Code of Conduct Nudie Jeans states that it strives to pay a living wage but wages must at least meet the legal minimum wage if there is one.

/ In 2015 Nudie Jeans received one complaint from a shirt supplier in India. The complaint concerned:

  • Payment of a living wage
  • No excessive overtime
  • Safe and healthy working conditions

Nudie Jeans reports that as many of the grievances raised by workers are partly linked to a lack of social dialogue, FWF recommended that the factory participated in a WEP training. The factory participated in the WEP training in December 2015 and February 2016. The complaint is now reported as resolved.

/ In addition to audits, Nudie Jeans representatives visit its suppliers on a regular basis. Most of the brand’s suppliers and subcontractors carry out production all year around, but during production peaks Nudie Jeans visits more often. Many of these visits are unannounced.

/ There is documentation of all Nudie Jeans’ audit findings, for every unit where the brand has made audits, and/or are in the process of improving conditions. You can download a summary of these documents as PDFs through the brand’s Production Guide.

/ The brand has cooperated with several FWF members (Continental Clothing, Acne Studios,) as well as other companies (G-Star, T-shirtstore, Mini Rodini and ATC) and shared its audits, updates on CAPs and encouraged them to join Nudie Jeans’ living wage efforts. The brand states that it plans to continue this cooperation in 2016 and expand it to other factories where necessary.

The FWF conducts Workplace Education Program trainings at some of Nudie Jeans’ suppliers.

/ Nudie Jeans prohibits the use of sandblasting.

/ All Nudie Jeans denim is made with 100% organic cotton. The organic fabrics are either EU Certified or certified by GOTS.

/ Nudie Jeans requires that all its suppliers, whether production is located outside or inside Europe, follow the chemical legislation within the European Union.

/ If jeans aren’t dirty but you feel the need to freshen them up, Nudie Jeans recommends you take the environment into consideration and hang them outside for a while instead of washing them.

/ Nudie Jeans shares the names and addresses of repair stores. Nudie Jeans states that every pair of its jeans comes with a promise of free repairs. 21,331 pairs of worn Nudie Jeans denim were repaired at Nudie Jeans Repair Shops in 2015.

/ If a customer no longer wants their pair of Nudie Jeans denim, they can take it back to a Nudie Jeans Repair Shop and receive 20% off a new pair. Nudie Jeans washes and repairs each pair and puts them back in the shop as second-hand articles. These used and and repaired jeans have achieved the Swedish “Good Environmental Choice” eco label.

 

 

 

 

/ The Nudie Jeans repair concept is underpinned by the Nudie Jeans Eco-cycle philosophy – and the brand reports that jeans over the counter is the first step. The next stage is to develop a well-equipped, high profile repair station. Nudie Jeans aims to highlight this concept by ensuring the sewing machines – one specialized in hemming, one in repairs – are clearly visible through the shop window and when entering the store. Instead of throwing the jeans in small piles in the corner waiting to be repaired or collected, they are displayed on the most visible spot in the shop.The concept becomes a kind of living gallery, where customers contribute for short periods with their pairs of worn-out, much-loved jeans.

/ Nudie Jeans states it wants to be fully transparent, from cotton field to ready made garment.

/ According to the FWF’s brand performance check, living wage has been identified by the board of Nudie Jeans as the area to work on for every supplier.

/ The brand is part of a project to pay its share of living wages at Armstrong knitting mill in India. The program began in 2013. For all the employees to reach a living wage, it requires collaboration with the other brands sourcing from this supplier to pay their share. Today there are two additional brands who have join the initiative.

 

/ In 2015, Nudie Jeans has participated in different CSR activities in Sweden and the UK such as presentations, panel discussions and exhibitions.

/ The FWF conducts Workplace Education Program trainings at some of Nudie Jeans’ suppliers.

/ In December 2012, Triple Pundit reported that Nudie jeans launched a contest with Amnesty International I that challenged entrants to create a t-shirt print illustrating the word “empowerment.” A panel from Amnesty International and Nudie jeans picked the eight winners on two criteria: artistic and technical perspective, and how well the design captured the concept of empowerment. Nudie Jeans started selling the eight winning t-shirt designs on December 1. Retailing for $51, Nudie Jeans donated $13 for every t-shirt sold to Amnesty International.

 

/ We don’t have any information on how much the CEO, Palle Stenberg, made in the last financial year.

/ There are no reported management scandals or issues.

/ Nudie Jeans is a privately owned company.

/ The Nudie Jeans repair concept is underpinned by the Nudie Jeans Eco-cycle philosophy – and the brand reports that jeans over the counter is the first step. The next stage is to develop a well-equipped, high profile repair station. Nudie Jeans aims to highlight this concept by ensuring the sewing machines – one specialized in hemming, one in repairs – are clearly visible through the shop window and when entering the store. Instead of throwing the jeans in small piles in the corner waiting to be repaired or collected, they are displayed on the most visible spot in the shop.The concept becomes a kind of living gallery, where customers contribute for short periods with their pairs of worn-out, much-loved jeans.

/ Nudie Jeans has launched a number of recycled products and projects. It began in 2007 with the Denim Maniacs program, and has since then involved dry denim jeans, rag rugs and camper seats, all recycled from old worn out Nudie Jeans denim.

/ The brand is part of a project to pay its share of living wages at Armstrong knitting mill in India. The program began in 2013. For all the employees to reach a living wage, it requires collaboration with the other brands sourcing from this supplier to pay their share. Today there are two additional brands who have join the initiative.

/ Nudie Jeans has launched a number of recycled products and projects. It began in 2007 with the Denim Maniacs program, and has since then involved dry denim jeans, rag rugs and camper seats, all recycled from old worn out Nudie Jeans denim.

/ The brand won the Sustainable Style Award sponsored by Eco Age at the Observer Ethical Awards 2015.

VOICES

SAMUEL TROTMAN | WGSN INSIDER

“But being a conscious producer has never been a marketing strategy for the brand. Ever since the beginning they’ve taken great interest in how their product is made, and the conditions for the people manufacturing their product.” – 10/15/2015

 


LEA STEWART | ECOUTERRE

“Nudie Jeans is changing the ownership model for denim jeans and providing best in class stewardship for transparency. The company is at the top of its class for providing information on supply chain, self reporting their social responsibility report card, using organic materials and fair labor. They have other culture changing initiatives that other companies many find too bold, such as recommending not washing your jeans for the first six months of ownership, even with daily wear.” – 7/23/2015

 

PALLE STENBERG, CEO | THE GUARDIAN – 03/18/14

Your jeans break, you come to the store and we repair them for free. You wear them for another six months at least, you bring them back, we repair them and so on and so on until you don’t want to wear them anymore and we take them off you. You choose a new pair and we use your old pair to fix other pairs or we sell them to people. It’s not about how much we spend to make one unit. It’s about how long you can make a single pair of jeans last. People sometimes say that we’d earn so much more if we didn’t have this service … yes we could, but that’s not the point. We think long term.”

NUDIE JEANS WEBSITE

We don’t believe throwaway and jeans are words that belong together. Just the opposite, jeans are a piece of clothing that ages and grows more beautiful with the wearer, and are worth wearing out and mending.”