DATA

THE PROS:

People Tree publicly shares information, stories and videos on the suppliers from which it sources 90% of its products. The brand began doing this in 2014.

People Tree was the world’s first clothing company to receive the World Fair Trade Organization Fair Trade product mark. The brand guarantees that the majority of all of its purchasing is Fair Trade and that it is committed to the World Fair Trade Organization Fair Trade standards.

People Tree was the first clothing company to develop an integrated supply chain for organic cotton from farm to final product and it was the first organisation anywhere to achieve GOTS certification on a supply chain entirely in the developing world.

THE CONS:

People Tree does not measure its greenhouse gas emissions.

It is unclear if the brand can trace its entire supply chain.

 

/ People Tree states that it provides an alternative to fast fashion.

/ People Tree’s design process begins more than a year before its products are made available to customers, and more than four months before conventional fashion companies. The brand states that producers are given time to create products and paid a fair wage for highly skilled labour.

/ People Tree has approximately 1000 stockists worldwide and retails online in the UK and Japan.

/ People Tree source 90% of its product from 15 producers.

/ People Tree’s garment orders support approximately 3778 tailors, farmers, embroiderers, knitters, weavers, dyers and management staff across 9 cotton and garment producer groups in India, Bangladesh and Nepal.

/ In January 2016, The Social Stock Exchange Annual Research Book stated that People Tree’s annual revenue in 2014 was $11.92 million.

 

/ People Tree publicly shares information on the suppliers from which it sources 90% of its products. The brand began doing this in 2014.

/ People Tree reports that it is working closely with KTS in Nepal to develop more traceability and transparency on how wool is sourced for its products.

It is unclear if the brand can trace its entire supply chain.

People Tree carry out a social review every two years to evaluate the impact of its Fair Trade work, based on responses to questionnaires sent out to the brand’s producer groups across the world. The brand reports that its social review provides a means to evaluate and hold People Tree accountable to producer groups, customers and supporters. All claims, data and quotes in the social review document are fully verified by a Fair Trade peer reviewer sanctioned by the WFTO.

/ The brand publishes stories through social media, in its digital magazine ‘The Eco Edit’ and in catalogues which inform people about People Tree’s supply chain. 

/ People Tree was the world’s first clothing company to receive the World Fair Trade Organization Fair Trade product mark. The brand guarantees that the majority of all of its purchasing is Fair Trade and that it is committed to the World Fair Trade Organization Fair Trade standards.

/ People Tree provides training to artisans, farmers and their organizations so they can improve their skills, strengthen their businesses, and deepen their social impact.

/ The brand makes 50% advance payments on orders to help farmers and producers finance Fair Trade. These payments are made at 0% interest. People Tree states that advance payments open the market to small producers who otherwise would not have the capital to compete against large, established producers.

/ People Tree reports that the prices it pays its producers are agreed upon mutually through dialogue and participation. To ensure the wages are fair, the brand undertakes wage interviews, monitors inflation and reviews annual living wage calculations.

/ People Tree visits all garment producers every 6 months. The brand reports that during these meetings it works with its partners to devise business and creative solutions to barriers to business growth.

/ People Tree states that its designers create clothing using hand skills because traditional skills such as weaving and embroidery provide livelihoods for artisans in rural areas across the developing world, meaning that they do not have to travel to the cities for work. People Tree reports that if one of its designers is presented with two ways of creating something, and one method requires more labour – such as hand weaving – then they will specify this method of production. The brand states that its designers are constantly looking for opportunities to add hand work – such as embroidery and block printing – to garments to create work for artisans.

People Tree aims to protect water supplies and forests in the environments it works in. We don’t have any further information on how it does this.

/ Over 80% of People Tree’s collection is made with 100% organic cotton.

/ People Tree states that all of its clothes are dyed using safe GOTS certified and azo-free dyes.

/ 33% of People Tree’s fabrics are made using hand crafted, carbon free methods of production.

/ The brand states it does not measure water use but all of its dyeing units use effluent water treatment plants, which have been checked by People Tree or through certification procedures. This ensures that all water is cleaned and recycled and does not go back to pollute the environment.

/ People Tree does not measure its greenhouse gas emissions. The brand states that it is part of its mission to ensure that it reduces greenhouse gas emissions as much as possible in its entire production cycle. We have no information on any GHG reduction targets for the brands operations.

/ People Tree aims to be 100% Fair Trade throughout its supply chain.

/ The brand aims to be able to trace all raw materials back to the source where they are grown or produced. People Tree reports it only uses GOTS certified cotton and asks all its producers to declare their organic cotton supply chain back to the spinner and farm group. For smaller quantities of cotton the farm group cannot always give the transaction certificate but there is always a specific lot number that is used on all invoices from the farm to us at People Tree.

/ 91% of the brands 2016 collection is GOTS certified organic, including the dyes used in manufacturing. The brand has increased this from 78% in 2014.

/ The brand reports that there are many ways of measuring the living wage, and it has decided to work alongside the WFTO and FLO to find the most efficient and clear way of calculating this. It aims to achieve this in 2017.

 

/ People Tree initiated World Fair Trade Day in 1999 and continues to lead the event in Japan and the UK.

/ For every 300 pieces of jewelry People Tree sells, the brand donates one wheelchair to Bombolulu’s Wheelchair Project.

/ In May 2013, People Tree launched the Rag Rage Campaign, supporting a worldwide petition calling on fast fashion brands sourcing from Bangladesh to stop cutting corners in the garment industry. The petition collected over 1 million signatures.

/ People Tree was a founding member of Fashion Revolution Day.

/ In July, 2015, People Tree co-organized an event to raise money to support KTS, the brand’s producer group in Nepal, following the 2015 earthquake. The event raised £2,637.

/ The People Tree Foundation is an independent charity, working alongside People Tree. The foundation is running several projects in Bangladesh and Nepal to build capacity.

 

 

 

 

/ We don’t have any information on how much the CEO, Safia Minney, made in the last financial year.

/ There are no reported management scandals or issues.

 

/ People Tree artisans use recycled saris to make a range of stationery, accessories and throw blankets. The paper is made by hand using waste cotton and jute fibers. The accessories and throw blankets are made using the traditional kantha stitch. In kantha, a running stitch binds together layers of recycled sari fabric.

/ People Tree was the first clothing company to develop an integrated supply chain for organic cotton from farm to final product and it was the first organization anywhere to achieve GOTS certification on a supply chain entirely in the developing world.

/ People Tree states that it is initiating new organic Fairtrade cotton projects in Bangladesh so that in the future its handwoven cotton can carry the Fairtrade mark.

/ People Tree reports that it initiated a Market Exposure Program over 10 years ago. Through this program representatives of producer groups are funded to visit stockists, meet customers and journalists, and work with the People Tree teams in the brand’s office.

/ In 2016, the brand has introduced light weight denim chambray into its organic cotton range which uses natural indigo dyes.

VOICES

JOSIE AYRE & DEBI SIMPSON | MARIE CLAIRE UK

“A pioneer in Slow Fashion, producing Fair Trade and environmentally sustainable clothing, People Tree partners with artisans and farmers in developing countries to produce look good, feel good clothing.”  – 5/7/2015

 


ANONYMOUS | LOOK

“If there’s a big movement in the fair trade fashion scene, you can cite People Tree as one of the pioneers. From classic summer dresses to statement jewelry, you can be rest assured that anything you buy from People Tree is both environmentally sound and fair trade” – 6/5/2015

 

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