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A LETTER FROM OUR CO-FOUNDER 💌
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November 25, 2016
To our amazing Project JUST community,
Today we launch the Project JUST Membership. Consider it an opportunity to make a commitment to yourself and to the world to change the way you shop, a club to help each of us become more ethical and sustainable shoppers, with the tools and support we need to do it.
Membership includes access to:
- The Project JUST Wiki: research and data on brands we shop from – all the info on how, where and by whom our clothes are made
- How-to Guides on ethical shopping, building a conscious wardrobe, and cleaning out your closet
- The best in new brands and city guides featuring the best ethical shopping
- Our sustainable buyers club: special discounts and promotions to JUST APPROVED brands
Why a membership?
Because we’ve reached a critical moment in our journey and in this movement.
On the one hand, 20,000+ of you visit our site every month. We think this is pretty great, but we want to reach 50,000 per month. We want to make more JUST APPROVED lists, get our seal of approval in stores, gather more data and stories from the ground, and discover more brands and beautiful, quality products.
On the other hand, apart from the incredible support we’ve received from our network through our crowdfunding campaign earlier this year, a few angel supporters, and a small grant from a game changing foundation – we’ve largely done this on our own. We haven’t had much luck raising grants or soliciting donors; we’ve heard we’re too early stage, that we can’t prove our impact, that we’re not a part of “the broader strategy”.
So we’re taking a chance.
We’re betting that you – the shopper – care enough to keep this movement going. Much like NPR and Wikipedia, and as a non-profit existing to serve and empower the shopper, we’ve decided to ask the people we’re helping to help us, by collectively committing to support Project JUST so that we can stay accountable to you. Without resources, we will have to stop – please trust us in saying we’ve thought, researched and strategized long and hard on how to keep going.
So this is a letter to those who’ve come to our site and said,
“Yes, this is exactly what I’ve been looking for.”
“Wow, what a powerful initiative.”
“I should tell my friend about this.”
We’re asking you to officially climb on board! Become a member and demonstrate your commitment and support for a change-making movement.
With our deepest thanks,
Co-Founder & CEO, Project JUST
P.S. Questions / concerns / happy thoughts? Email me directly at email@example.com.
BECOME A MEMBER
CHOOSE A PACKAGE THAT’S RIGHT FOR YOU ✔︎
YOU LIKE TO MOVE IT, MOVE IT
$5 monthly or $55 yearly
Project JUST Wiki: Access to 7 brand pages and datasets a month
JUST APPROVED: Access to all JUST APPROVED lists, as well as our online shop + offline pop-ups
Features: Access to select features and invitations to members only events and online meetups
SHAKE WHAT YOUR MAMA GAVE YA
$10 monthly or $100 yearly
Project JUST Wiki: Unrestricted access to all brand pages and datasets
JUST APPROVED: access to all JUST APPROVED lists, as well as our online shop + offline pop-ups, with members-only discounts and previews
Features: Access to all features, including Project JUST City Guides and How-To Guides, and invitations to members only events and online meetups
BABY STEPS, ONE FOOT AT A TIME
Not ready to commit just yet? Allow us to convince you otherwise!
Without signing up for a membership plan, you can browse up to 3 brand pages a month on the Project JUST Wiki, and access select features for free. Go ahead then, take us for a spin already.
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GET IN TOUCH
We’ll be putting up a full list of FAQs on January 1, but until then – we’d love to take the time to answer any questions you might have personally. Please feel free to reach out to Natalie at the address above, or to our team at firstname.lastname@example.org, and we’ll get back to you as soon as we can.
Thanks so much again for your support. We can’t wait to get to know you! 😘
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LOOKING FOR OTHER WAYS TO GET INVOLVED?
Make a donation or volunteer with us today!SUPPORT PROJECT JUST