DATA

ABOUT THE BRAND

Lite Apparel is a recently launched UK-based fashion brand selling a range of T Shirts, hoodies and caps. Its goal is to share the importance of ethical & sustainable fashion whilst offering some kick-ass high quality products.

HIGHLIGHTS

THE PROS 👍🏼

Lite Apparel sources all its base products from supplier Continental Clothing Co. which is a member of the Fair Wear Foundation, and in 2016 received a score that placed it in the Leader category in its performance review.

The brands T Shirts and hoodies are made from 100% organic cotton and produced in a factory which is certified by the Global Organic Textile Standard (GOTS) and Confidence in Textiles’ Oeko-Tex Standard 100, meaning they are pretty low impact on the environment.

Lite Apparel reports that its Earth Positive T-Shirts, from supplier Continental Clothing Co. and produced in India, are created using solar power.  Each Earth Positive T-Shirt carries the Carbon Reduction Label which indicates that efforts are being made to reduce carbon footprint in the supply chain. One T-shirt has been measured to save approximately 7 kg CO2e.

THE CONS 👎🏼

We don’t have any information on animal welfare policies.

Lite Apparel is in startup mode so we will be interested to see how their business model plays out against intention.

/ Lite Apparel launched in June 2016, and was founded by 5 United Kingdom based university friends.

/ The brand reports that it uses 1 supplier for its products, and 2 additional small scale local factories who undertake the brand’s embroidery and screenprinting.

/ Lite Apparel sells its products online.

/ The brand states that its products are designed to last forever due to the high quality materials it chooses.

/ The brand sources all its base products from supplier Continental Clothing Co. which is a member of the Fair Wear Foundation. Continental Clothing Co. has 5 suppliers in India, Bangladesh, Turkey and China. Continental Clothing Co. is audited by the Fair Wear Foundation, and in 2016 received a score that placed it in the Leader category in its performance review.

/ Lite Apparel uses 2 local factories in the United Kingdom for its embroidery and screenprinting customization who are based in Brighton & Hove, United Kingdom.

/ The brands supplier Continental Clothing Co. reports that its Earth Positive range is produced entirely in India. You can follow the supply chain of an Earth Positive T Shirt here.

/ Lite Apparel states it bases its sourcing decisions on Fair Wear Foundation criteria.

/ The brand reports it can trace its entire supply chain.

/ The brands supplier Continental Clothing Co. has a social responsibility policy which requires:

  • No use of child labour or forced labour
  • Living wages are paid – defined as “Wages and benefits paid for a standard working week shall meet at least legal or industry minimum standards and always be sufficient to meet basic needs of workers and their families and to provide some discretionary income”

/ Lite Apparel reports that Continental Clothing Co. is annually monitored by the Fair Wear Foundation to check adherence to the foundation’s Code of Labour Practices.

/ The brand states that it ensures all its United Kingdom based factories align with the Fair Wear Foundation social practices. We have no further information on this.

/ In 2016, Fairwear Foundation reported Continental Clothing Co. had started a living wage project at its main supplier in India, piloting the approach with 2 ‘fair-share’ collections, accounting for 5-10 % of the factory’s production capacity. When the pilot is successful, Continental plans to expand the living wage project to a higher percentage of the factory’s production capacity.

/ Lite Apparel sells a range of T Shirts and hoodies made from 100% organic cotton and produced in a European based factory which is certified by the Global Organic Textile Standard (GOTS) and Confidence in Textiles’ Oeko-Tex Standard 100.

/ The brand sells a range of caps made from organic wool and recycled polyester.

/ Lite Apparel’s supplier, Continental Clothing Co. reports that all its fabrics are knitted at its in-house facilities, and dyed with GOTS approved chemicals, using low-water and controlled waste discharge processes, certified to OekoTex 100 Class I standard and conforming to REACH. Organic certified fabrics are dyed in a zero-discharge dyehouse, where all the water is recycled in a closed-loop system.

/ The brand reports that its Earth Positive T-Shirts, from supplier Continental Clothing Co. and produced in India, are created using solar power.  Each Earth Positive T-Shirt carries the Carbon Reduction Label which indicates that the carbon footprint of a product has been measured and certified, and that efforts are being made to reduce carbon footprint in the supply chain. One T-shirt has been measured to save approximately 7 kg CO2e.

/ Lite Apparel reports that for its products made using Earth Positive T-Shirts, no phthalates or aromatic solvents are used in the printing process.

/ Lite Apparel states that it uses recycled cardboard to develop the shipping boxes for its products.

/ Lite Apparel intends to continue to source and customise its products as close as possible in proximity to the United Kingdom, where the brand is based.

/ The brand is in the process of applying for Royal Mails Sustainable Advertising Direct Mail program, which centres on environmentally friendly methods of transport.

/ In June 2016, Not to Die For reported that the brand would be launching additions to its current collection “very very soon” and that in the long term Lite Apparel hoped to continue to explore ethical and sustainable methods of production.

 

/ We don’t have any information on any corporate social responsibility initiatives the brand is a part of.

 

/ The brands co-founder and CEO, Kai Jonas, spent close to one year in China to learn about the conditions of the country’s garment factories, prior to starting Lite Apparel.

/ Lite Apparel reports that it worked with Fair Wear Foundation and Continental Clothing Co. to help launch the brand.

 

/ Lite Apparel reports that its Earth Positive T-Shirts, from supplier Continental Clothing Co. are created using solar power. Each Earth Positive T-Shirt carries the Carbon Reduction Label which indicates that the carbon footprint of a product has been measured and certified, and that efforts are being made to reduce carbon footprint in the supply chain.

/ The brand states that all of its local shipping is carried out through Royal Mail, whose fleet includes hybrid and low emission vehicles.

VOICES

KAI JONAS | QUOTED IN NOT TO DIE FOR

“Both small start-ups and large international clothing labels are now calling for change within the fashion industry, including the Brighton-based label Lite Apparel; a dedicated team of 5 students on a mission to highlight the importance of ethical and sustainable fashion, through creating high quality and well-made produce.” – 07/27/2016


 

KAI JONAS, FOUNDER | LITE APPAREL BLOG

The great thing about being a consumer, is that you have the power. You can decide what you eat, where you go, and what clothes you purchase. Although ethically or sustainably produced products are inevitably a little more expensive, the reason is simply because you are paying for a better quality product – and most importantly, a wage on which the individual who produced that garment can survive.”

KAI JONAS, FOUNDER | BEAUTY AND RUIN

“Although ethically or sustainably produced products are inevitably a little more expensive, the reason is simply because you are paying for a better quality product – and most importantly, a wage on which the individual who produced that garment can survive.”