WITH FAME COMES POWER & INFLUENCE … WHAT ABOUT RESPONSIBILITY?

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How responsible should today’s celebrities be for the clothes that carry their name?

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We tell our sports stars they are role models for our youth, and an inspiration to our communities, and so we uphold them to a high standard of behaviour. Indiscretions do not go unnoticed and the media is quick to call them out, as shown in the case of Michael Phelps, arrested twice for DUI, and suspended from competing for 6 months.

But how does this translate to other celebrities? Also role models to our young people, do they have a responsibility to show good behavior?

One look at Instagram will show you that some celebrities certainly have a lot of influence: Selena Gomez 127m, Beyonce 106m, Kim Kardashian West 103m, Kylie Jenner 97.5m, Kendall Jenner 83.3m, these stars all feature in the Top 10 most followed on Instagram.

So how responsible should today’s celebrities be for what they say and promote to their followers? And more importantly, how much responsibility should they take for the clothes that carry their name?

Never ones to shy away from an investigation, we tasked ourselves with finding out. Read on to find out what we discovered.

Note: if you have any information about these brands that you think we should include and you’d like the share with us, we’d love to hear from you! Please email us on hello@projectjust.com. Thank you!

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