"I left my heart in San Francisco, high on a hill.  It calls to me." Tony Bennet

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Whether or not you're heading back to NoCal to retrieve your long lost heart - there's plenty of awesome stuff to do while you're at it. They say San Francisco has a little bit of everything: from Victorian homes to 21st century start-ups, hipster cafes to actual hippies - there's definitely room for everybody. ♡

Here are our fav SF picks, including food with real heart, art with real history, and our personal favorite: brands with real values.

Happy wandering! 🌼

THE PJ GUIDE TO SAN FRANCISCO 🗺

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mall (1) SHOP     restaurant EAT   villa VISIT

WHERE TO SHOP

REFORMATION

914 Valencia St

Hours: Mon – Sat 11am – 7pm, Sun 12pm – 6 pm

“Being naked is the #1 most sustainable option. We’re #2.”

It’s hard to top a line like that, and you best believe Reformation when they say it. Smart and sexy all rolled in to one, their clothes are a reflection of both this brand’s cheeky-chic personality, as well as their rock solid commitment to sustainability.

thereformation.com

AMOUR VERT

437 Hayes St

Hours: Mon – Sun 11am – 7pm

That’s French for green love – and when it comes to green fabrics, these guys aren’t messing around. Amour Vert offers beautifully designed clothing in materials we love – from organic cotton to luxurious Indian silk. Better still, they really practice their strong zero waste philosophy, use low impact dyes, and work only with local factories right here in SF.

amourvert.com

EVERLANE

2170 Folsom St

Hours: Tue – Sat 11am – 7pm, Sun 10am – 5pm

An SF original, Everlane was one of the first apparel brands to really market the idea of transparent pricing, breaking it down for shoppers to know how much it actually costs to make those cute navy culottes. Head over to their newly opened, brick and mortar store in the Mission, for classic cuts and modern (read millennial) styles. Radically transparent? We’ll let you decide.

everlane.com

SYNERGY ORGANIC CLOTHING

969 Valencia St

Hours: Mon – Thu & Sun 11am – 8:30pm, Fri – Sat 11am – 9pm

If you’re looking for a pair of yoga pants or comfy leggings (because Cali. isn’t everyone healthy?), swing by Synergy Organic for some certified organic cotton goodness. This vertically integrated brand’s mission is to financially empower its workers in Nepal and India, and is currently working towards getting fair trade certified, as well.

synergyclothing.com

• • • VINTAGE • • •

Reduce, Reuse, Rewear ♻︎

Wallflower
1176 Valencia St

A gorgeous mix of eclectic prints and styles from the 60s and 70s, with a few contemporary designers thrown in – Wallflower brings beautiful vintage pieces to Valencia Street at prices you might actually afford. 👗

Torso Vintages
272 Sutter St

Arguably one of the most expertly curated vintage stores in the city (its celebrity clients can attest to that), Torso offers a wide range of pieces from the early teens right up to the 90s. Not the best for your wallet, but def worth a peek –  even if it’s just eye candy. 🎩

Reliquary
544 Hayes St

A treasure trove of vintage jewels, handicrafts and clothing, Reliquary’s items are literally sourced from all over the world. So if you’re looking for one of a kind pieces that are eclectic and even slightly off beat – this store is right up your alley. 👘

No Shop
389 Valencia St

Vintage and vinyl? How chic, yes please. With clothes and styles mainly from the 60s through the 90s, No Shop lets you get your fill of 80s sweaters and 8-track tapes all in one ultra trendy destination on Valencia Street. 💽

• • • OAKLAND • • •

Just in case you find yourself across the bay 🌁
Ali Golden

482 49th St, Oakland

Started by Oakland’s designer golden girl, this effortlessly cool, California chic boutique houses both Ali Golden’s own eponymous label (think elevated basics with classic cuts and vibrant prints), as well as a host of other brands we love, like Kowtow, Osei-Duro and Veri Verto. And it’s not just clothing they offer to play dress up with – also look through a gorgeous selection of bags, scarves, hats and jewels sourced from all over the world. Def a reason to visit the East Bay, but in case you need more convincing – here’s six more. ⭐️

WHERE TO CHILL

Eat 🍴
FERRY PLAZA FARMERS MARKET | 1 FERRY BUILDING

Open Tuesdays, Thursdays, and Saturdays, the market sells organic produce, fresh breads and tons of local, artisanal food, topped off with an amazing Embarcadero view. #protip: make sure to check out the stores within the Ferry Building while you’re there, with fine food and boutique cookware shops – for all the fresh produce you’re buying, obvi. 🌽 

THE PERENNIAL | 59 9TH STREET

Described by Bon Appetit as one of America’s most sustainable restaurants, and owned by dynamic husband + wife duo Karen Leibowitz and Anthony Myint (of Mission Chinese), The Perennial is a reflection of the restauranteurs’ commitment to really embrace sustainability – from their aquaponic greenhouse to breads made with local grains. And it goes without saying, they’re also certifiably delicious. ✅

NOPALITO | 1224 9TH AVE / 306 BRODERICK STREET

We had to include a Mexican spot in this list, because Cali 🥑. If you can work your way in for brunch, Nopalito offers mouthwatering, traditional (really, they’re old school) Mexican brunch made with local, sustainably sourced ingredients. The original outpost is on Broderick St, but the new one on 9th Ave is just as exquisite. 

Art 🖼
SF MOMA | 151 3RD STREET

The newly reopened SF MOMA is nothing short of dramatic in more than a few ways – it’s iconic structural design boasting over 200,000 sq ft (7 floors!) worth of stunning gallery space. A beautiful mix of “flamboyance and subtlety, reverence and playfulness“, it’s high up on our list of must-dos in the city. 💯

DE YOUNG | 50 HAGIWARA TEA GARDEN DRIVE

Located right in the middle of the Golden Gate Park, the De Young museum is the city’s oldest, housing an impressive collection of American art from the 17th century to present day, plus international contemporary art and (our fav) textiles from around the world. #protip: don’t miss their current exhibit: The Summer of Love Experience: Art, Fashion, and Rock & Roll – we can’t imagine a lovelier ode to the city’s history, on the 50th anniversary of the legendary summer of ’67. 🌸

PRECITA EYES MURALISTS | 2981 24TH ST

Walking around the Mission you’re guaranteed to come across some beautiful, vibrant street art. But if you’re really interested (or art geeks like us), swing by one of the country’s only three community mural centres for a guided or self guided tour, giving you a quick intro to the cultural and historical significance of the district’s murals in Balmy Alley and beyond. 🎨

LOOKING FOR MORE TRAVEL INSPIRATION?

Check out our other city guides to help you wander responsibly 😉

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