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We kinda had to start with #NYC, didn’t we? And we kinda had to start with SoHo – the Shopping District in the City: seventy three acres worth of luxury, vintage, bohemian, eclectic goodness, with a classic Manhattan twist.🍸

Check out PJ’s favorite picks of where to play dress up, where to hang out and where to re-charge your batteries as you make your way down those gorgeous cobbled streets, all South of Houston.

Happy wandering!

WHERE TO SHOP

Our SoHo Super Six
THE REFORMATION | 23 HOWARD ST

CrazySexyCool. We’re reminded of that legendary TLC album everytime we go to this store. True to their tag line – killer clothes that don’t kill the environment – The Reformation’s SoHo outpost hosts a wide selection of their own collections sprinkled in with some others, all of which scream SLAY.

PATAGONIA | 72 GREENE ST

Of course the Patagonia flagship in SoHo isn’t just a retail space. Of course it includes a super cool Worn Wear Repair Station, a gorgeous community workspace that hosts everything from yoga classes to activism workshops (we’re hella proud to say that our very own PJ Winter Market was hosted there), and is made using reclaimed materials, including wood from the city’s historic Domino Sugar Factory. Sigh. Need we say more?

EILEEN FISHER | 395 W BROADWAY

Eileen Fisher’s super sleek SoHo store (with it’s own little stoop / driveway / garden – what?!) is a beautiful embodiment of her brand itself – simple, functional and elegantly designed.

MAIYET | 16 CROSBY ST

Wander over to Crosby street and you’ll find Maiyet’s first ever brick and mortar store. Beautifully displayed throughout its “bohemian minimalist” styled design – you’ll find handcrafted, artisanal treasures from around the world – from Kenya to India.

INTERNATIONAL PLAYGROUND | 463 BROOME ST

One of the only stores in New York to host PJ favorite, Kowtow, International Playground is, literally, a playground for niche global brands that you’d be hardpressed to find anywhere else. Pop in for a hip dose of Soho (read: chic) fun.

OPENING CEREMONY | 35 HOWARD ST

Inspired by the coming together of different cultures at the Olympics’ opening ceremonies – this beautifully designed store brings an impeccably curated collection of brands from around the world right to your SoHo doorstep. Major brand crushes: Brother Vellies, Eckhaus Latta and Vivienne Westwood – doing good never looked better.

 

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Soho got you feeling SoBroke?

We hear you. Here’s our list of the neighborhood’s vintage + thriftiest best.

THE GOLDEN OLDIES

Housing Works Thrift Shop | 130 Crosby St

Paracelso | 414 W Broadway #1

Ritual Vintage Clothing | 377 Broome St

The Quality Mending Company | 15 Prince St

The Vintage Twin | 594 Broadway

What Goes Around Comes Around | 351 W Broadway

THE SOHO CITY GUIDE ALL MAPPED OUT
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mall (1) SHOP   coffee DRINK   restaurant EAT   villa VISIT

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WHERE TO HANG

The Judd Foundation101 Spring Street

Peek into an artist’s studio housed in a classic cast-iron building – could you get more SoHo?

The New York Angelika18 W Houston St

Give your feet a rest while catching an indie film, and snagging a bit of New York City history.

Housing Works Bookstore and Cafe126 Crosby St

Grab a novel with a coffee on the side, and if you’re lucky, some spoken word as well.

WHERE TO RECHARGE

Maman | 239 Centre St • Cafe au lait, sil vous plait. 🇫🇷

Harney & Sons | 433 Broome St • Afternoon teas, if you please. 🇬🇧

Cafe Integral | 135 Grand St • Un cafe mas, gracias. 🇳🇮

Westville Hudson | 333 Hudson St • Real deal farm-to-table. Really. 🥕

Taïm | 45 Spring St • The falafel of legends. 🥙

Jack’s Wife Freda | 224 Lafayette St • Brunch Capital. Enough said. 🍸

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And if you’re really being responsible…

Check out our research on some of these SoHo brands before you go. #themoreyouknow

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