Every year since 1970, Earth Day rolls in on April 22, marking the anniversary of what’s known as the modern environmental movement. And every year – increasingly – we’re reminded of how important it is to preserve our one and only planet, before it becomes too late. If that sounds super foreboding to you, it should. Now, more than ever, it’s time for us to collectively get our act together and champion individuals, companies, institutions and governments that support the preservation of our planet, and hold those that don’t accountable.
At Project JUST, we believe in celebrating brands that are doing their bit to protect our natural environment – not just on Earth Day, but every day. Here are 5 that we think are going above and beyond to stay lean, clean, green machines.
Happy Earth Day, everyone! 🌏

 

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NUDIE JEANS

WHY WE 💚 THEM

Jeans made using 100% organic cotton plus free repairs, a transparent supply chain and publicly available audits?! Not to mention, a newly released hemp selvage line made with 42% hemp (way more sustainable than the more frequently used raw material for denim: cotton). Is it any wonder that Nudie Jeans received the Project JUST Seal of Approval for Denim? 🏅 This brand wears its values proudly its denim sleeves, and we love them all the more for it. 

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ONO CREATIONS

WHY WE 💚 THEM

Inspired by the Cause No Harm philosophy, Ono Creations makes really cute vegan bags, wallets and accessories for men and women, from natural materials such as cork (you read that right!), Tencel and bamboo. The principal material they use is a cork leather substitute made from cork and Tencel (both very sustainable), and all other materials used are super environmentally friendly, as well – from organic bamboo for lining, and organic cotton for straps. ✅

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REFORMATION

WHY WE 💚 THEM

Killer clothes that don’t kill the environment? We concur. Reformation only uses materials with a sustainability ethos, including Tencel, dead stock, and repurposed vintage clothing, and measures the environmental impact (carbon, water and waste footprints) of each of its garments (!) through its super innovative RefScale. No surprises then that Reformation has been awarded the Project JUST Seal of Approval for Partywear, in case you need an outfit in which to celebrate. 🎉

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STELLA MCCARTNEY

WHY WE 💚 THEM

Priding themselves on being a fully “vegetarian” company, Stella McCartney does not use any animal derived products like leather, skins, fur, etc. in any of their garments. Better still, their  ‘vegetarian leather’ is PVC free, and they uses a range of other sustainable materials from organic cotton to regenerated cashmere yarn. With a genuine commitment towards becoming a zero deforestation company, the brand has been measuring its impact through an Environmental Profit and Loss (EP&L) report since 2013, publishing it publicly for the first time in 2015. Full marks for accountability 💯

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AIAYU

WHY WE 💚 THEM

All of Aiayu‘s cotton products are 100% organic and GOTS certified. But what we love the most about this Seal of Approval – Knitwear brand is their use of llama / alpaca wool for most of their knits. Aiayu’s supply chain in Bolivia sources llama fibre from local farmers right by their facility, and the llama fibre is naturally organic, too: the llamas feed out in the open and roam freely. They also have a water treatment plant installed in this facility, which cleans 100% of its water, and recycles 75% of it. ♻️

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Note: We’re celebrating these brands specifically for their environmental practices. To see how well they fair on transparency and social practices, please do check out each of their brand pages on the Project JUST Wiki. And if you’re interested in only the best of best brands that have gone above and beyond in every way, check out the Project JUST Seal of Approval.

TELL US WHAT YOU THINK 💬

Let us know what your fav planet-friendly brands are in the comments below!