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The Seal tells you that company or brand you are buying has been awarded Project JUST’s stamp of approval, based on extensive research into both its supply chain practices, as well as its style and aesthetic.
The brands are selected and released through guides, which are organized by apparel categories like denim, athleisure or work. The Project JUST team and our expert committee work to extensively research and publish each brand and then pick the best based on the brand’s style, ethics and sustainability. The guides are designed to help shoppers sift through all the information out there, understand key decision points, and easily and quickly know which brands to shop.
We know that shoppers (including ourselves!) need help navigating all the choices available and issues that exist to make the best purchasing decision. We want to know – quickly – where to shop smarter, and where to find products that fall in line with our values. Our guides help you navigate through these questions and offer Project JUST’s top picks for the best in style, fit, and positive impact.
We research and assess the main issues and innovations in the selected category. We choose categories based on user requests – have one that you want us to cover? Submit here!
We look across the industry at all the brands, do a first round of assessment and then narrow it down to a focused list to research and test.
From this group, we look at each brand’s performance across our eight categories. We also look at the production factors specific to that category. We read everything we can find from the brand and from the public domain and we even invite brands and our community to submit additional information. Then with the input of two Project JUST team members and three industry insiders from our expert committee, we choose our list.
We decide which questions require more information to be properly answered and follow-up on that.
Then finally we provide you with our review and we announce our list of the brands and products we love.
Before we do a deep dive into any brand, we look at the environmental and social practices of each of the nominated brands and whether or not they share enough information for us to research. In some cases, brands are doing great work from an environmental perspective, but share little or nothing on their labor practices, and vice versa – which isn’t enough to get them shortlisted. In addition to looking at how transparent the brand is, we also consider availability, accessibility (size and price) quality and aesthetic. Unfortunately, even if a brand self identifies as ethical but doesn’t share how, we can’t shortlist them for in-depth research.
Here’s a matrix on the various criteria we consider for each of the brands shortlisted:
The brand has thought holistically about our 8 research categories:
Each brand we select should be thinking specifically about issues that have been raised in our research on the category being considered. We update each category’s page with context-specific research, and also make our research framework available as soon as the final list is announced.
The brand is innovative in its approach and is moving the industry in a positive direction. They’re creating new techniques and standards to spread new and better practices.
We’d love to hear from you! Send us your feedback / questions or just some love by emailing us at email@example.com 💌
How do you feel about this brand now that you're more familiar with their practices? Send a signal, take action and let us, the brand and the world know how you feel.